Lucas Cotta
Senior Product Manager · Mobile Consumer Products
I build, and lead the building of, products that drive measurable outcomes. AI as leverage. 2× founder, one acquired.
Relevant Work
SMG Swiss Marketplace Group
AutoScout24 — App rebuild
Senior Product Manager
3.90 → 4.67
App Store rating · company record
- Owned full product vision and strategy for AutoScout24 and MotoScout24 across iOS, Android, and tablet. Setting direction, defining OKRs, and aligning with company goals each quarter across a distributed team in Switzerland, Vietnam, and Serbia.
- Reduced feature delivery time by 77% through architecture modernisation and Agile process improvements as acting Scrum Master. Zero team turnover across 3 years.
- CVR reached a record high (~3% YoY improvement) alongside a full tracking overhaul and continuous product optimisation. Directly contributed to 14% YoY company revenue growth.
- Currently shipping AI-powered semantic and conversational search, targeting higher funnel engagement.
SMG Swiss Marketplace Group
AutoScout24 Direct
Senior Product Manager
2× sales target
6 months · now a standalone team
- Built a C2B dealer auction platform from zero.
- Owned the full 0→1 journey. From identifying the opportunity and defining the business case to scoping the MVP and setting the GTM strategy.
- Ran discovery and validation with a clear PMF thesis, aligning executive stakeholders on outcomes rather than features. Shipped iteratively, making deliberate scope cuts to stay fast without losing signal.
- The company spun it out as its own standalone product team.
CAR FOR YOU · TX Group
Conversion turnaround
Senior Product Manager
+145% CVR
3 months · kept the company running
- Sole PM owning all product areas during a make or break period.
- Led a cross functional power team to diagnose the funnel, run structured experiments, and ship the right fixes fast enough to matter.
- The improvement was critical to the company's continued operation.
W3lcome
Zero to acquired
Co-Founder
50+ enterprise clients
600+ locations · acquired 2025
- Co-founded a B2B SaaS visitor management platform.
- Owned product strategy end to end and ran outbound sales from day one.
- Built from concept to App Store in 7 months with a 4 person team, scaled to 50+ enterprise clients through partnerships and direct sales.
- Stepped back as the company grew into an acquisition.
Cotival Solutions GmbH
Self-funded from zero
Co-Founder
$190k revenue
Under 2 years · zero external funding
- Built a manufacturing efficiency consultancy from scratch with full P&L ownership.
- Won clients across four countries through direct sales, scoped and delivered every engagement.
- Shipped 2 mobile BI applications.
- Reinvested the profits into the next venture (W3lcome).
Building
Things I ship outside work.
AbstractDaily
LiveA daily feed of AI summarised research papers, built for curious minds on the commute. Under the hood: user engagement drives a scoring system that feeds an agent to continuously improve what gets fetched and how it gets summarised.
PokerFlow
LivePlanning poker tool built and shipped to production in 2 hours during a flight delay. Most of similar tools are either bad or cost money. So, I built mine.
The Situation Room
LiveA private decision-mapping workspace for managers navigating organizational politics. Maps the people behind a decision, their positions and incentives, and surfaces how to move the room. Built in two weekends for the Mind the Product World Product Day hackathon.
PM Quarterly Cycle Toolkit
In ProgressA structured toolkit for PMs to run quarterly cycles; from discovery to delivery. Minimal and relevant frameworks. Automation built into every step.
About
I build products that make complex things feel simple and stay obsessed with whether the numbers agree.
My career has moved through founding companies, leading distributed teams, and shipping features at scale. I gravitate toward problems where the right answer isn't clear and the path requires connecting dots across users, business, and tech.
Happily married, living in Zurich, always planning the next surf trip.